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Steve Piek
13 November 2023

Revolutionising the Equine Industry: The Power of Web3

The integration of Web3 into the equine industry heralds a transformative era, offering unprecedented efficiency, transparency, and new opportunities for investment and engagement.

 

Momentum around elements of Web3 has increased over the past 12 months, particularly in areas like financial-services, payments and gamification. If you are still unsure on the basics of web3, well your not alone, more than 70% of people are. Visit our Web3 and Blockchain introduction article to learn more.

 

Now, when you understand the Equine industry, and the journey of a horse from cradle to grave, it becomes very evident as to the benefits web3 can have throughout the entire lifecycle. Here we provide just a small snapshot into how web3 and blockchain can benefit a number of phases of the equine lifecycle.

Breeding Phase Innovations: Here, breeders, stallion and mare owners, and veterinary professionals benefit immensely from the integration of blockchain. From smart breeding contracts to ensure compliance, enforce contracts and streamline payments, blockchain represents an immense automation opportunity. Tokenisation introduces novel ownership models, enabling smaller investors to participate in elite breeding programs and trade their ownerships in new ways. The tokenised studbook, offering an immutable record of breeding, pedigree, and genetic information, becomes an essential tool for informed breeding, racing and retirement decisions.

Enhancements in New Births: This stage sees breeders, new owners, and regulatory bodies reaping significant advantages. Instantaneous recording and verification of birth details in the tokenised studbook streamlines the registration process, ensuring both efficiency and transparency. Additionally, digital collectibles, minted at birth, provide owners with a unique and potentially lucrative asset, thereby enriching the ownership experience and gamification opportunities. This digitisation also simplifies and expedites regulatory approvals.

 

Auction Stage Benefits: The auction stage is revolutionised for sellers, buyers, auction houses, and investors. Secure, instant transactions enabled by blockchain tokenisation increases the trust and efficiency in the auction process. The emergence of a digital marketplace for horses expands the reach to a broader spectrum of potential buyers, augmenting the horse’s value and market reach. Moreover, the secondary market for horse-related digital collectibles introduces an additional avenue for revenue and investment.

 

Racing Sector Advancements: In the racing arena, owners, trainers, racing clubs, and bettors discover new opportunities. Innovative ownership models like fractional ownership democratise racehorse ownership. NFT memberships offer exclusive benefits, enhancing the racing experience. Crypto payments unlocks new liquidity.

Enriched Owner Experiences: For owners, fans, and club members, the use of NFTs opens new paths for engagement and investment in the equine world. Gamification adds a compelling dimension, offering rewards and enhancing the overall experience. NFT ticketing and loyalty rewards are easily managed via blockchain, creating new community experiences. Fan voting and experiences can be governed by smart contracts, bringing more fan participation than ever before.

 

Welfare Enhancements: Owners, welfare organisations, and veterinarians stand to benefit in the welfare aspect. A dedicated welfare fund for each horse, governed by smart contracts throughout the entire lifecycle of a horse, ensures resources are readily available for care and treatment. Transparency in fund utilisation promotes responsible management and greater confidence in the industry.

Advances in Traceability: This critical area benefits owners, buyers, and regulatory bodies. Real-time location tracking, enabled by digital tokens, augments the security and management of horses. The blockchain’s role in meticulously recording changes of ownership diminishes the risk of fraud, providing a reliable record of a horse’s whereabouts and ownership history and can be managed under smart contracts when events occur in a horses life.

 

In summary, the incorporation of Web3 into the equine industry not only streamlines processes but also introduces novel opportunities for investment, engagement, and efficient management, marking a groundbreaking development in the horse industry.

 

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